MELLEKA MARKETING

Ad Performance Dashboard

Last 7 Days — March 7 to March 13, 2026
Total Google Ads Spend
$9,455
Across 14 clients
Total Meta Ads Spend
$6,581
Across 10 clients
Combined Spend
$16,036
All platforms
Google Conversions
367
All conversions
Meta Leads/Purchases
206
Leads + Purchases
Total Clicks
14,238
Google + Meta combined

Sin City Smash

Google Meta

Google Ads $909.65 spent

Spend
$909.65
Clicks
174
Impressions
12,220
Conversions
8
CPA
$113.71
CampaignStatusSpendClicksImprConvCPA
Local PMAX GeneralOn$700.62567,5656$116.77
Local PMAX Expanded LocationsOn$192.25802,5762$96.12
Local PMAX General | Wed & ThursOn$16.78382,0790

Meta Ads $71.50 spent

Spend
$71.50
Clicks
43
Impressions
2,396
Link Clicks
24

Sensual Extensions

Google Meta

Google Ads $1,239.77 spent

Spend
$1,239.77
Clicks
1,177
Impressions
5,652
All Conv
111.6
CPA
$11.11
CampaignStatusSpendClicksImprConv
SEPT: Performance Max: Landing PageOn$391.583521,72849.6
PMax | St. Patrick's SpecialOn$346.862671,42829.8
Brand CampaignOn$210.1113452114.4
December - New 2025On$129.411074407.3
SEPT Website Traffic - Landing PageOn$98.751174157.5
Search | GeneralOn$63.062001,1203.0

Meta Ads $682.56 spent

Spend
$682.56
Clicks
597
Impressions
25,756
Leads
46
Purchases
12
Cost/Lead
$14.84
Strong performer — 46 leads + 12 purchases from $682 in Meta spend. St. Patrick's special campaign running hot on Google too.

TMI (Traffic Management)

Google

Google Ads $2,493.01 spent

Spend
$2,493.01
Clicks
752
Impressions
14,581
Conversions
127
CPA
$19.63
CampaignSpendClicksConvCPA
Brand - A$1,004.9017239$25.77
General - C$544.4510528$19.44
Leads-Performance Max$511.1830341$12.47
Brand - A So-Cal$205.09428$25.64
DSA$96.92657$13.85
Leads-Performance Max | SoCal$88.58344$22.14
Services - B$27.65160
Competitors$14.25150
TMI is the top spender with strong conversion volume — 127 conversions at $19.63 CPA. PMax campaign at $12.47 CPA is outstanding.

San Diego Parks Foundation

Google

Google Ads $1,784.26 spent

Spend
$1,784.26
Clicks
148
Impressions
1,516
All Conv
10
CPA
$178.43
CampaignSpendClicksConvCPA
PMAX | General San Diego$1,449.641127$207.09
General | Search$279.60293$93.20
General | Search | Maximize Clicks$55.0270
CPA is high at $178+. The PMax campaign is eating budget at $207/conv. Consider tightening targeting or reallocating to the Search campaign which is converting at $93 CPA.

Tim Wright (Attorney)

Google

Google Ads $1,183.84 spent

Spend
$1,183.84
Clicks
492
Impressions
24,721
All Conv
70
CPA
$16.91
CampaignSpendClicksAll ConvCPA
PMAX Local General$426.9912729$14.72
PMAX | Dog Bite/Personal Injury$112.28223$37.43
PMAX | Slip & Fall Accidents$101.84562$50.92
Search | Motorcycle Accident$92.54245$18.51
Search | Car Accident$75.51206$12.59
Search | General Phone Calls$73.2875$14.66
Search | Slip & Fall Accident$62.51254$15.63
PMAX | Car Accidents$60.65352$30.32
PMAX | Truck Accidents$58.601285.5$10.65
Search | Bike Accident$51.65101$51.65
Search | Truck Accident$49.32205$9.86
Search | Dog Bite$18.67182$9.33
Excellent volume — 70 conversions across 12 active campaigns at $16.91 avg CPA. Truck Accident campaigns are the most efficient ($9.86 and $10.65 CPA).

Sky Spaces

Google Meta

Google Ads $131.33 spent

Spend
$131.33
Clicks
1,546
Impressions
19,410
All Conv
62
CPA
$2.12
CampaignSpendClicksAll ConvCPA
Lawyer | PMax$55.663412$4.64
Search | Office Space | Fort Lauderdale$41.42761$41.42
Local Visits$34.251,43649$0.70

Meta Ads $151.02 spent

Spend
$151.02
Clicks
294
Impressions
9,401
Leads
10
Cost/Lead
$15.10
Sky Spaces crushing it — 62 Google conversions at $2.12 CPA + 10 Meta leads at $15.10 CPL. The Local Visits campaign is insanely efficient at $0.70/conv.

Global Guard Insurance (GGIS)

Google Meta

Google Ads $161.80 spent

Spend
$161.80
Clicks
59
Impressions
556
All Conv
25
CPA
$6.47
CampaignSpendClicksConvCPA
SRCH || Homeowner Insurance$161.075625$6.44
PMAX | General #2$0.5830
PMAX | General$0.1500

Meta Ads $299.32 spent

Spend
$299.32
Clicks
100
Impressions
4,329
Purchases
7
Cost/Purchase
$42.76
Google Search at $6.47 CPA is excellent for insurance. Meta driving 7 purchases at $42.76 each.

Concord Hair Restoration

Google

Google Ads $392.93 spent

Spend
$392.93
Clicks
155
Impressions
160,403
All Conv
3
CPA
$130.98
High CPA at $131 with only 3 conversions. Search campaigns running across LA + San Diego — worth reviewing keyword performance and landing pages.

Go Life Safety

Google Meta

Google Ads $183.84 spent

Spend
$183.84
Clicks
151
Impressions
5,737
Conversions
0

Meta Ads $118.20 spent

Spend
$118.20
Clicks
512
Impressions
8,503
Leads
1
Zero Google conversions and only 1 Meta lead this week. Need to review conversion tracking setup and campaign targeting.

LAPP

Google Meta

Google Ads $474.87 spent

Spend
$474.87
Clicks
266
Impressions
9,624
All Conv
19.9
CPA
$23.86

Meta Ads $372.54 spent

Spend
$372.54
Clicks
207
Impressions
7,345
Leads
8
Cost/Lead
$46.57

Melleka Marketing (Internal)

Google Meta

Google Ads $133.48 spent

Spend
$133.48
Clicks
27
Impressions
648
Conversions
0

Meta Ads $4,730.74 spent

Spend
$4,730.74
Clicks
3,639
Impressions
168,822
Leads
241
Cost/Lead
$19.63
Meta is the lead machine — 241 leads at $19.63 CPL from $4.7K spend. This is the Turbo/Agency campaigns performing well.

John Villanueva (VIPs)

Google

Google Ads $48.16 spent

Spend
$48.16
Clicks
49
Impressions
5,422
All Conv
12
CPA
$4.01
$4 CPA is excellent — "Voted Super Doctors" PMax campaign driving strong results for a low budget.

Freedom Alert

Google

Google Ads $125.35 spent

Spend
$125.35
Clicks
162
Impressions
6,946
All Conv
6
CPA
$20.89

Dave

Meta

Meta Ads $23.27 spent

Spend
$23.27
Clicks
179
Impressions
42,857
Link Clicks
193
CPC
$0.13

Fiber Sales

Meta

Meta Ads $81.90 spent

Spend
$81.90
Clicks
4,110
Impressions
17,147
Landing Page Views
3,125
CPC
$0.02
Incredible CPC at $0.02 with 4,110 clicks and 3,125 landing page views from just $82 in spend.

Key Takeaways

🏆 Top Performers
  • TMI — 127 conversions, $19.63 CPA
  • Tim Wright — 70 conversions, $16.91 CPA
  • Sensual Extensions — 111.6 conv, $11.11 CPA
  • Sky Spaces — 62 conv, $2.12 CPA
  • Melleka Meta — 241 leads, $19.63 CPL
  • GGIS — 25 conv, $6.47 CPA on Google
⚠️ Needs Attention
  • Go Life Safety — $302 spent, 0 Google conv
  • Concord — $393 spent, only 3 conv ($131 CPA)
  • SDPF — $1,784 spent, $178 CPA
  • Melleka Google — $133 spent, 0 conversions
  • ABTREE — $0 impressions (account issue?)